Bonnaroo Festival 2012 Website Launch!
Feb 14 2012
by prod
Who's gonna join us in June to see Radiohead and the Beach Boys!
2011 Best Artist Website - Rolling Stone Germany
Jan 04 2012
by prod
Yes! We are big in Germany. Thank you german Rollingstone readers - wilcoworld.net named best artist website.
2011 MITX Interactive Awards Wins!
Dec 06 2011
by prod
We are very excited that two of our projects won awards at the 2011 MITX Interactive Awards: Cross Media Campaign for the MLB Fan Cave and Healthcare and Wellness for the Mass General in Focus piece.
Paul McCartney.com Beta Launch
Nov 25 2011
by prod
Excited for the launch of our latest website Paul McCartney.com. Make sure to visit Rude Studio and mix your own tracks!
Listen to "The Whole Love" Album stream at WilcoWorld.net
Sept 06 2011
by prod
Check out a Live Stream of the latest Wilco release for the next 24 hours!
Bonnaroo 2010 Myspace Announcement - The Agony and the Ecstasy
March 20 2010
by prod
I am living my life in six-minute intervals. I am listening to a ticking cuckoo clock and watching animated punks attempt to smash androids with mallets. I am listening to snippets of polka music. Over and over again. And there doesn't appear to be an end in sight.
Ideas are the only currency
March 19 2010
by aaron perrino
Everyday you read about Advertising's impending doom as clients bounce from agency to agency looking for the right solution for their brand. You also notice in the trade blogs how top Creatives everywhere are jumping ship to form their own boutique shops or what ever the trend du jour is at the moment. (Crowd Sourcing)
Being as most of PROD4ever has worked or been a part of the Music Industry it's easy to see the similarities in where the future of the industry is headed. Brands just like Artists and Musicians are given the tools to manage their own careers and eliminate the middleman (Labels and Agencies) from the equation.
For us in the Creative field, we are all becoming something of specialists and offering niche services. Brand planners, Media Buyers, Creatives, and Designers all are still needed in the process. The only difference is the people at the top who's bloated salaries are what is killing agencies are no longer needed. That talented kid in Ames Iowa can create an incredible viral piece just as well as some megalomaniac ad man from Madison Avenue.
Brands are becoming wiser and more frugal with their budgets as they realize that it doesn't cost 2 million dollars to make a 60 second spot anymore. I'm sure some of the dinosaurs of the Ad World will argue that the work suffers with the diminishing budgets. Maybe so if ones idea of awesome is James Cameron Avatar or recreating Ben Hur.
For us in the Digital world who's budgets have always been an after thought to that of Television, we have always worked with limited resources. The joy of what we do has always been in the power of our imagination and ideas.
Now that the rest of the world has caught up we are seeing that the only real currency in our industry is those ideas. While agencies will argue that they hire the best and brightest, it sure is a lot easier to get a great idea out into the world. I think now more than ever it's a great time to be that Specialist, insurgent, freelancer, free thinker and renegade.
Record Sleeve to Record Player Instantly
March 19 2010
by aaron perrino
Saw this on Gizmodo yesterday. Great use of design and functionality. At PROD we have recently gotten back into Vinyl collecting and this is just more proof that records are here to stay.
Play your Website!
March 18 2010
by prod
Great piece that takes the information on your website and turns it into Music.
Beat Box Fun
March 17 2010
by tony scherba
Mentos has created a great viral beatbox piece that uses your webcam to splice several pictures together to create a Max Headrom montage piece. Here is our iPhone Guru Tony.
Phish Halloween Show
Oct 31 2009
by prod
We had fun murdering album covers for Phish. Check out this mashup by Eclectic Method
MCR - Helena Online Video Game
May 02 2005
by prod
My Chemcial Romance Reanimate Helena for Online Video Game